At the beginning of 2020, the COVID-19 has spread all over the world while the world economy fell to the bottom since World War II. The overseas demand decreased sharply.
Facing a break for the supply chain, the export situation of BONNY is severe. In the face of the crisis brought by the COVID-19, the international trade team of BONNY Heavy Machinery are determined to forge ahead and timely grasped the demand information of a steel plant in Southeast Asia, by moderately adusting marketing strategies and subtly seizing business opportunies.
Moreover, the international trade team of BONNY actively responded to competition in the same industry by giving a full play to BONNY’s characteristics of specialization and personalization. After more than two months of full communication and negotiation with the owner and the design institute, BONNY finally won the recognition of the owner and the design institute with professional, effective and high performance-price ratio solutions, obtaining the order of 6 material handlers for scrap yards and steelmaking feeding.
In order to meet the urgent needs of users, the production system of BONNY was running efficiently, among which 2 material handlers modelled WZY43-8 have completed production and manufacturing in only 20 days, creating the fastest delivery record during the COVID-19 period. At present, 3 material handlers have been shipped, and the next 3 machines will soon complete production and delivery, contributing to customer achievement. The impact of the COVID-19 on international trade exports is prominent.
As a pioneer and leader in China’s material handlers industry, BONNY Heavy Machinery is striving to make a contribution to the recovery of the global economy.